I, and my partner, Mags, were given specifications for this mobile app project for a Health Insurance company in the U.S. We conducted brainstorming, user research, creating mood boards and wireframes for about a week. The stakeholders wanted a modern style of design and advised us to keep up with trends.
Below is our mood board.
Our target users are mostly 35 years old and above. We focused on giving our users the best functionality and ease of use. Below is our low-fidelity prototype and map.
As we moved to the next phase, we decided to create four(4) high-fidelity prototypes for this project.
After much deliberation, the stakeholders go for the Option 1, which is the Neumorphism style.